The short version
I’ve been designing and building since 1999, through four waves of the industry deciding everything had changed: social, mobile, blockchain, and now Ai. I started in fine arts and philosophy, and the questions stuck: who is this for, and is it worth making at all. Product was where those questions got practical. Eight startups later the seats have run from co-founder to head of product to consultant, and the pattern holds each time: a small team, a new kind of tool, and a business that has to work before anyone is sure how.
The eight
Dreamcatcher.net, 2010. Co-founder, Head of UI.
An online dream journal that was also a social network, in the years social networks were still being invented. I co-founded it, ran the project, and designed and built the interface on Rails. First lesson in what it costs to build the thing before anyone has asked for it.
Wrench, 2018. Head of UX.
Mobile mechanics, dispatched like a rideshare. I came in as the first dedicated design hire and left as Head of UX and UI, with the company past a hundred people. The fleet product I designed became the main way the company grew: roughly 200% market growth in two years, and it is still the expansion lever.
ReSource Network, 2021. Head of Product, Head of Design.
A mutual-credit economy for local businesses, on a blockchain nobody using it had to understand. I ran product and design: interviewed owners in person, owned the roadmap, took the marketplace from wireframe to shipped. About 300 businesses across three markets, $1.2M in credit lines, $500K in transactions, and $5.8M raised over three rounds.
Creation Space, 2022, which became Veme, 2023. Head of Product, Head of Design.
A communal network for funding artists, which pivoted to Ai tools after the FTX crash took the blockchain story with it. I took it from a whiteboard to a working beta and a $1M seed round, hired and ran the engineering and design team, and wrote the roadmap. First time I watched a company change what it was inside a quarter and come out the other side.
Big Green DAO, 2023. Lead UX Consultant.
Grant-making for a national nonprofit, run as a DAO. Three separate platforms with no APIs between them, and one experience that had to feel like one thing. A consulting seat, run alongside Veme.
Practicing Musician, 2024. Head of User Experience.
Music education software built by engineers for engineers. I rebuilt it around what students, teachers, and parents actually do, and wrote the specs a third-party team could build from without me in the room.
identiKey, 2025. Co-founder, Chief Experience Officer.
A self-sovereign identity platform, and the ambitious one: the thing I’d been arguing for in every product since ReSource, built as its own company. My job was narrowing years of founder exploration into a product with a market position. It didn’t make it out of the founding, and nothing shipped.
Alongside the eight
dBias.me, an Ai bias-detection tool I co-founded and pitched to first place at the Portland Startup Week hackathon, and product work for Solera, solar heat pump controls.
Before that
Custom WordPress for nonprofits and a public radio station. Two years running the web for a county library system. A semester teaching interface design at a community college. A university department’s five hundred megabytes of loose files turned into one web application. The tools changed every few years, and the job stayed the same: make them useful to someone.
What I run now
My own business runs on the method I sell. The writing on this site, the apps, the client work, and the decisions behind all of it live in IME, an open system for keeping your own Ai context in plain files you own. TrackBack, a voice-first health app, is in beta. GitBridge, the piece that connects a model to a code repository, is open source. Eidolon Enterprises LLC is my company, which publishes the apps. And the RX-7 in the garage gets tuned with a model in the loop, on camera.
Outside the work
I’ve been DJing for 26 years, liquid drum and bass and techno house. I live in Portland, Oregon, serve as Technical Director at the Cascadia NW Arts and Music Festival, and volunteer with the Ai Safety Awareness Project. I play pinball and keep a vintage car running.