Stop using Ai like a search engine.
Start running on it.
For owner-led businesses that already pay for Ai and still do the work by hand: nothing gets installed before we talk, nobody on your team gets replaced, and everything we build stays yours.
Assess your business →Most businesses pay for Ai and use it like a search engine: ask, copy, forget. I take one piece of work at a time up a ladder with four rungs, until the business runs on it and owns everything behind the work.
TrackBack
Voice-first symptom investigation app. Pattern discovery for chronic conditions. iOS-first, in beta.
GitBridge MCP
An MCP bridge connecting Claude to GitHub repos. Powers IME’s GitHub adapter. Open source.
I Am Me (IME)
An open methodology for portable Ai context. Your roles, principles, and memory in plain markdown: sovereign across any Ai platform.
I record the work as it happens: building the apps, running the business on IME, tuning the RX-7 with a model in the loop. Long, mostly unedited.
More on YouTube
Designing and building since 1999. Eight startups. Four tech revolutions: social, mobile, blockchain, Ai. Product design, product management, front-end, design leadership. Every seat at the table.
As Head of Product Design at ReSource Network, I led product and design for a decentralized mutual credit marketplace: work that contributed to $5.8M raised over three rounds, onboarded 300 businesses, and facilitated $500K in transactions.
At Wrench I came on as their first dedicated design hire and grew into Head of UX and UI as the company scaled from 50 to 100+ employees. The fleet product I designed there drove 200% market growth and remains the company’s primary expansion lever.
Eight startups.
One throughline:
what to build, and why people will care.